The first place serious buyers go when shopping for a new vehicle is the Internet. A new survey has found that more car shoppers are using the Internet to research their cars before going shopping.

According to the J.D. Power and Associates 2008 New Autoshopper.com study, 75 percent of new-vehicle buyers in 2008 are using the Internet during their shopping process, up from 70 percent last year. The jump marks the largest year-over-year increase in online shopping since 2001.

"The current economic environment, coupled with high fuel prices, has given rise to a shift in the vehicle buying habits of U.S. consumers," said Arianne Walker, director of marketing/media research at J.D. Power and Associates. "Shoppers who were once loyal to larger vehicle models are now finding themselves in the market for a compact or midsize car. For many, this is unknown territory, and these shoppers are turning to the Internet for information and education about the vehicles in their new consideration set. The resulting demand for information provides automotive marketers with valuable opportunities to reach out to shoppers via the Internet."

Overview of lotBOT DealerPromote.com Services

lotBOT is a full service interactive agency working with dealers to ensure that the dealer not only receives as much traffic to the showroom as possible, but that the traffic is handled properly and leads to a customer and not just a lead. We work with your traditional media and create synergy that maximizes the dollars that the dealer has set forth in their budget. We want the dealer staff to worry about selling cars, so we handle vendor negotiation, website maintenance, training, call centers, internet lead centers, and full blown outsourcing for leads if needed. Our products work behind the scenes while your staff sells cars. The next time you sit through an hour long presentation on an internet product you will never purchase, think about us and the fact that we could have handled for you while you worked on selling more cars.

• Website Maintenance
• Website Design
• Used Car Inventory and Used Car Standalone Websites
• Video On your Website (Youtube, Commercials, Product and more!)
• Search Engine Marketing and Search Engine Optimization
• BDC and Internet Department Training and Setup/Teardown
• Vendor Negotiation
• Lead Vendor Review and Assessment
• Website Assessments
• Mystery Shopping Service
• Employment Hiring and Recruiting
• Interactive Ad Placement